Tarte

Tarte's Brand History
Founded in 1999 by Maureen Kelly, Tarte Cosmetics began as a passion project in her New York City apartment, aiming to create makeup that combined glamour with healthy ingredients. Over the years, Tarte has become a leader in eco-chic beauty, offering cruelty-free cosmetics formulated with naturally-derived ingredients like superfruits, plant extracts, vitamins, minerals, and essential oils.