The INKEY List

Founded in 2018 by Colette Laxton and Mark Curry, The INKEY List emerged with a mission to democratize skincare by providing consumers with affordable, high-quality products accompanied by accessible knowledge. Both founders brought extensive experience from the beauty industry, with Laxton’s background in branding and marketing and Curry’s expertise in product development and science. Their shared vision was to simplify the often complex world of skincare, enabling consumers to make informed decisions about their routines. ​