Too Faced

Founded in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced emerged as a vibrant and innovative brand in the cosmetics industry. Blandino, drawing from his experience as a makeup artist at an Estée Lauder counter, sought to infuse fun and creativity into beauty products, challenging the industry’s conventional norms. This vision led to pioneering products like the world’s first glitter eyeshadow and efficacious lip plumpers, which quickly garnered a dedicated following. ​