Tower 28

​ Tower 28, established in 2019 by beauty industry veteran Amy Liu, emerged from her personal struggle with eczema and a desire to create a beauty brand catering to sensitive skin. Drawing from over 15 years of experience with brands like Smashbox, Kate Somerville, and Josie Maran Cosmetics, Liu founded Tower 28 to offer clean, high-performance products free from known irritants. The brand’s name is inspired by a lifeguard tower in Santa Monica, symbolizing its commitment to community, healthy fun, and clean living. ​