Typology

Founded in 2019 by entrepreneur Ning Li, Typology was born out of a desire to rethink skincare—stripping away the excess and keeping only what matters. After years of witnessing the beauty industry flood the market with overcomplicated formulas and exaggerated claims, Li set out to create a brand that would do the opposite: simple, effective, and transparent. Built on a direct-to-consumer model, Typology makes high-quality skincare accessible without the markups, relying on carefully sourced ingredients and minimalist formulations that let results speak for themselves.