Jisoo, Anya Taylor-Joy and Willow Smith Headline the Dior Addict Glass Lipstick Launch
Dior Beauty’s newest Addict product, the Glass Lipstick, debuts with Jisoo, Anya Taylor-Joy and Willow Smith fronting the campaign.
Dior Beauty has handed its newest Addict launch to three of its ambassadors. Jisoo, Anya Taylor-Joy and Willow Smith star in the campaign for Dior Addict Glass Lipstick, the franchise’s latest formula and a hybrid play on the gloss category.
Dior is filing it as a hybrid: one stick handling color, conditioning, and high-octane shine. The real pull is the finish: glassy, wet, with no oily film left behind. Hyaluronic acid handles the moisture brief, with the brand claiming up to 48 hours of hydration per application.
Behind the formula is Peter Philips, Creative and Image Director of Dior Makeup, who frames the launch as the next jewel in the Addict crown. “I am very proud to introduce the newest gem in our bright Dior Addict crown — Dior Addict Glass Lipstick. An ultra shiny formula, that feels like a flirt between a lipstick, a balm and a gloss,” Philips said in a press release. “You have a sensual, soft sensation on application, followed by a comforting caring caress once your lips touch and it results in a boost of shine supported by a wonderful range of shades.”
The crown gets sixteen new gems with this drop. Shades run from soft nudes through deep plum, a spread wide enough to slot into any beauty wardrobe. Packaging follows the brand’s refill model, and the case can be personalized with Dior’s signature motifs.
