Louis Vuitton‘s Women’s Cruise 2025 campaign just dropped, and it’s a love letter to Barcelona’s architectural soul. Captured by Jamie Hawkesworth, the visuals blend the maison’s latest with the city’s most iconic backdrops.
After staging the Cruise 2025 show in May at the whimsical Park Güell, Nicolas Ghesquière keeps the dialogue going between fashion and landmark. Models navigate the curves of La Pedrera and take in the vibes at Fundació Joan Miró, making the city’s landscape as much a star as the collection itself.
Hawkesworth’s shots play with motion and stillness, channeling the wanderlust that’s woven into Louis Vuitton’s DNA. It’s not just about the clothes—it’s about the journey, the intersection of past and present, and the seamless fusion of style and architecture.
