Aries

Aries, the London-based fashion label founded in 2012 by designer Sofia Prantera and graphic artist Fergus Purcell, quickly distinguished itself by blurring the boundaries between luxury, streetwear, and counterculture. Prantera, whose roots trace back to the influential ‘90s skatewear brand Silas, teamed with Purcell—known for creating iconic graphics for Palace Skateboards—to cultivate Aries’s distinctive punk-spirited aesthetic. From its inception, Aries set itself apart by thoughtfully bridging playful graphic art, irreverent messaging, and high-end craftsmanship.