Luar

Luar

Luar's Brand History

LUAR, founded by Dominican-American designer Raul Lopez, has emerged as a defining voice in contemporary fashion. Launched in 2011 and relaunched in 2022 after a hiatus, LUAR (Raul spelled backward) blends Lopez’s Dominican heritage with New York City’s dynamic culture. The brand gained significant attention with the introduction of the Ana bag in 2021, characterized by its distinctive circular handle and boxy silhouette, becoming a symbol of accessible luxury and earning Lopez the 2022 CFDA American Accessories Designer of the Year award. LUAR’s designs often feature exaggerated silhouettes, sculptural shapes, and a fusion of streetwear and high fashion elements, reflecting Lopez’s commitment to inclusivity and challenging traditional fashion norms.