The Row

The Row, founded in 2006 by Mary-Kate and Ashley Olsen, has become a benchmark for minimalist luxury in American fashion. Named after London’s Savile Row, the brand began with the ambition to design the perfect white T-shirt and quickly expanded into a full ready-to-wear line. The Olsens’ commitment to discretion and craftsmanship has positioned The Row as a leader in the “quiet luxury” movement, emphasizing quality over overt branding. In 2024, the brand attracted significant investment from the owners of Chanel and L’Oréal, valuing it at approximately $1 billion, signaling its strong position in the luxury market.