Y/Project

Founded in 2010 by Yohan Serfaty, Y/Project began as a menswear label known for its avant-garde approach to fashion. After Serfaty’s passing in 2013, Belgian designer Glenn Martens took over as creative director, steering the brand into new territories. Martens introduced womenswear and developed a distinctive aesthetic characterized by deconstructed silhouettes, innovative layering, and a playful mix of historical and contemporary references.