Chanel‘s Spring 2024 Collection under the creative leadership of Virginie Viard beautifully intertwined the house’s iconic symbols with fresh, modern aesthetics. The collection was a delightful blend of the brand’s signature fabric, tweed, presented in contemporary, wearable silhouettes. From languid maxidresses with deep V-necks to boxy jackets casually draped over short sets or paired with jeans, tweed dominated the runway.
Virginie Viard’s vision was underscored by an emphasis on wearability and an understated elegance. This collection, however, had a special aura; it was influenced by the Villa Noailles in Hyères, France. This architectural masterpiece, built a century ago, seemed to guide the collection’s effortless spirit with its clean lines and timeless design.
The casual vibes of summer echoed through chic polo dresses, slouchy tweed caftans, and easy-going shirts. Swimsuits were elegantly paired with robe-like jackets, while shimmering ballet flats and branded necklaces added a touch of glam. The laid-back French aesthetic was further accentuated by striped black-and-white sets, giving off an unmistakable beach vibe.
For those looking for a more avant-garde edge, Viard did not disappoint. A notable standout was the pink checkered blazer paired with a matching skirt, innovatively crafted with an asymmetric square hemline and an eye-catching floral placket. The sheer black dresses, although trendy, remained genuine to Chanel’s timeless elegance.
Accompanying the clothes was a myriad of accessories that were a testament to Viard’s understanding of contemporary tastes. From layered necklaces of varying lengths to the classic mini flap bag, and notably, quirky quilted bags with mock-leather camera lenses, paying homage to the brand’s historical ties to photography.
A significant highlight was the generous use of stripes. Whether they were featured in different proportions or widths, they captured the relaxed, breezy spirit of the collection. Closing the show was a burst of vibrant, watercolor-like florals, adorning everything from maxidresses to kaftan-like gowns and cozy sweaters.
While the inclusion of body-diverse models felt like a step forward for Chanel, what was consistent was the brand’s commitment to authenticity. Rooted in history yet forward-looking, the Spring 2024 Collection stands as a testament to both the enduring legacy of Chanel and Viard’s modern sensibilities. As spring approaches, expect Chanel enthusiasts to be donning every conceivable variation of tweed, celebrating the ageless allure of this iconic fashion house.
