The latest athletics-focused collection from Fear of God has been unveiled, continuing the unique aesthetic and foundation of the brand. The campaign, photographed by Nadav Kander in Los Angeles, was creatively directed by Jerry Lorenzo, the brand’s founder. This collaboration with adidas, known as “The Brand with the Three Stripes”, enriches Fear of God’s portfolio, which has been growing since 2013.
The ethos of the collection mirrors a blend of unity and diversity, reflecting the ‘three in one’ concept central to Fear of God’s identity. This approach is embodied in the brand’s three main pillars: Fear of God, ESSENTIALS, and Athletics. The interplay of simplicity and complexity in these designs is a hallmark of what the Fear of God house stands for.
