Loewe Introduces The Squeeze Bag

With beautifully crafted ruched detailing and donut chain, the Squeeze is a quirky and unusual new statement bag, named for its distinctive squishy handle. Crafted in a supple, buttery leather, the Squeeze was introduced in the Fall Winter 2023 runway collection and campaign.

The Squeeze bag’s extraordinarily soft nappa lambskin allows for a beautifully crafted ruched detailing on the opening of the bag, while the eccentric artistry of LOEWE is evident in its distinctive shape and clever donut chain. The chain strap’s innovative adjustable system can be hidden inside the bag’s ruched collar or slide out to be worn over the shoulder and cross-body. Made from a gold-plated, stainless steel and aluminium alloy specially developed for lightness, the chain also features jewelry-inspired carabiner-style clips which adjust to any link, allowing the wearer to customize its length.

With a sensual tactility, the Squeeze’s buttery nappa lambskin leather was specifically developed to be used unlined, contributing to its lightness. The bag’s construction showcases the atelier’s craftsmanship and attention to detail, from the inside zipped pocket to the leather piping that lends structure to the base.

The Squeeze is available from September 7 in small and medium sizes, in shades of Chalk, Chocolate, Oak and Olive, as well as a classic Black and a Seaside Blue. A limited-edition range in Black python and crocodile skin will be available at select stores. Each bag features the LOEWE logo subtly embossed in gold towards the base of bag, and a detachable, gold Anagram pebble adorning the end of the chain.

The release of the Squeeze is commemorated in a campaign shot by David Sims featuring actress and Global Brand Ambassador Taylor Russell, star of Luca Guadagnino’s Bones and All (2022), and the iconic Chinese actress Tang Wei.

With its distinctive look and sophisticated attitude, the Squeeze is not only a new take in the world of soft bags—it is a statement.

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