Prada handed its Fall/Winter 2026 campaign to director Barry Jenkins, who shoots the season as scenes of intimacy and private moments.
The Prada campaign covers the women's and men's collections by Miuccia Prada and Raf Simons, with actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan. Prada states the thesis plainly: "The simple, the honest and human, as antidote to the complexity of life."
The campaign built as an exchange between creative disciplines where, in the house's words, "the clothes here become another character, another focus."
Each image and film short lands as a fragment of an implied narrative, an "invitation to further discovery, a provocation" in Prada's phrasing. The four actors move through the frames on instinct, posture and gesture folding the clothes into how they carry themselves. Still lifes set against enigmatic portraits close the campaign out, images Prada wants "intentionally quiet, reflective and real."
