Actor and singer JISOO goes alone for Self-Portrait in a four-part film series exploring cinematic archetypes. The "Portraits of a Screen Star" campaign, captured by Oliver Hadlee Pearch in Seoul, spans four video installments.
Facing the lens, JISOO delivers an unvarnished monologue: “People recognize my face. I’m still trying to recognize myself. Its funny. The more people admire you the easier it is to disappear.” Wardrobe choices in the premiere chapter, titled "The Enigma," assemble a buttoned knit playsuit in heather grey, a frayed jacket in red checks, and a purple skirt constructed from faux leather.
Founder and creative director Han Chong first enlisted JISOO in March 2024, making her the first musician to front the London fashion house. Their early projects paired JISOO with photographer Yoon JiYong for Spring/Summer 2024 in Seoul before moving into a recording space for Pre-Fall 2024. Outside fashion campaigns and tour dates, her screen credits include the fantasy film Omniscient Reader: The Prophecy from 2025 alongside the romantic comedy series Boyfriend on Demand, which arrived March 6 on Netflix.
