Five Tokyo creatives reinterpret Polo Ralph Lauren’s heritage, turning personal style into a conversation that crosses cultures.
Summary
- Polo Ralph Lauren launches Polo Originals & Friends in Tokyo with a cast tied to the city.
- Campaign highlights the tension between heritage and modern ease through personal style.
- Short films capture each creative’s interpretation of Polo from tailoring to Ivy-inspired codes.
Polo Ralph Lauren’s latest campaign unfolds in Tokyo, where a group of designers, actors, and image makers share how the label lives in their daily wardrobes. The project, Polo Originals & Friends, draws on American distinctiveness and Japanese sophistication to celebrate timeless design and global traditions of excellence.
The cast includes Shuhei Nishiguchi, men’s fashion director; custom suit craftsman Hiroki Koda; fashion illustrator Aaron Chang; photographer James Harvey-Kelly; and actor Andrew Lin. Captured against Tokyo’s vibrant landscape, each offers a perspective on personal style, the city’s culture, and the art of reinterpreting heritage. Koda reflects an Osaka-rooted approach to tailoring, Lin leans into Western-coded styling, while Chang brings Ivy League references into the mix.
Shot entirely on location, the campaign leans into the contrasts that have long defined Polo: energy against stillness, invention alongside tradition, and a sense of craft that moves easily between continents. Short films released alongside the images give each participant space to narrate their view, opening the door to a closer look at how global codes of style shift when filtered through Tokyo.
The Polo Originals & Friends campaign is live now, with the full series available through Ralph Lauren channels and social platforms for those who want to see how Tokyo wears Polo in 2025.