Stella McCartney photographed the making of her Fall 2026 campaign, and the images she took on set now make up Shot by Stella, an intimate series seen through her own eyes.
She developed her talent for photography from a childhood spent surrounded by the work of her late mother, the photographer Linda McCartney, and alongside her sister Mary McCartney, an upbringing the brand credits for her "instinctive appreciation for storytelling through a lens.


Shot by Stella lives in the space between the campaign's finished frames, the quiet moments a shoot creates and usually leaves unpublished. The images cover tailoring, accessories, florals, architecture and portraiture, gathered into a visual diary that, per Stella McCartney, celebrates "moments often left unseen."


Shot by Stella arrives as an exclusive editorial series, timed to the launch of the Fall 2026 collection it was made alongside.






