Yuna Shin stars in Fendi’s Spring Summer 2026 pre-collection campaign captured with a disco-inspired mood.

Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign Review
Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign | Source: Fendi

Summary

Fendi’s latest campaign casts Yuna Shin of ITZY as its muse, set against a scene that feels equal parts disco fantasy and cinematic daydream. The Spring/Summer 2026 Pre-Collection, designed by Silvia Venturini Fendi, leans into the brand’s signature ease while hinting at nostalgia for the nightlife of another era.

In the images, Shin wears a vivid blue jacket and striped trousers, her look completed by the Peekaboo ISeeU Small bag. The styling captures the contrast at the center of the collection: tailored yet spontaneous, elegant yet playful. Another look takes cues from the 1980s with an abstract polka-dot silk shirt and shorts, matched with the Mamma Baguette bag. The energy is casual but charged, with the kind of confidence that makes even the simplest outfit feel ready for the spotlight.

Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign Review
Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign
Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign Review
Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign

Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign Review
Yuna Shin for Fendi Spring Summer 2026 Pre-Collection Campaign

The campaign’s atmosphere builds on soft focus and silver light, creating a sense of intimacy between Shin and the lens. It’s a direction that fits Fendi’s current rhythm, following the SS26 show at Milan Fashion Week where Silvia Venturini Fendi mixed couture sensibility with sportswear references and jolts of color. Shin’s blue palette reflects that mood perfectly, vibrant, a little nostalgic, and instantly memorable.

The Fendi Spring/Summer 2026 Pre-Collection arrives online at fendi.com beginning November 6.