PUMA and the Aston Martin Aramco Formula 1 Team have cut their new collection in velvet. The Homecoming Collection debuts at the British Grand Prix at Silverstone, the team's home turf, and it brings the plush fabric into both the Replica and Lifestyle lines for the first time in the partnership.
Everything here comes down to velvet against racing green. The fabric gives the team's signature color a depth it hasn't carried before, and PUMA frames the pairing as unexpected but fitting. Fernando Alonso and Lance Stroll front the campaign, photographed in the collection ahead of their home race.
The two lines split the audience the way they always have, Replica for fans who want what the garage wears, Lifestyle for pieces that hold up away from the circuit. This drop dresses both in the same loud confidence, aimed at supporters with no interest in disappearing into a grandstand.
Around the race weekend, the collection surfaces on talent and across on-the-ground activations, including the team's "House Party" in Soho, a space Aston Martin Aramco pitches as fan culture with its shoes off.
The limited edition is out now at PUMA.com, shop.astonmartinf1.com and select retailers.
