Set inside a Hollywood Hills estate, the images trace sunlit moments that reflect AMIRI’s Los Angeles DNA.
A Hollywood Hills estate provides the backdrop for AMIRI’s Pre-Fall 2025 story: a sun-washed lounge, a mid-century wood-paneled rec room, a vintage car’s window, and a pool framed by the Pacific horizon. Each location captures a strand of Los Angeles life that has always powered the label’s imagination.
Instead of city-night energy, the campaign lingers indoors, showing models at ease in the brand’s home turf. The shift from street to sanctuary underscores Mike Amiri’s long-standing dialogue with California and its cinematic pull.
The collection nods to the 1970s without pastiche. Crochet and knit textures meet elongated relaxed tailoring; slinky evening dresses trace the body. Soft, distressed jersey tees feel discovered, not delivered, and souvenir-style patches add lived-in character. Mellow workwear and loose athletic shapes keep the attitude unforced.
AMIRI signatures ground the season: bandana prints, the MA Quad Monogram, supple biker jackets, and tidy suiting. Eyewear steps forward as the hero piece—acetate frames tipped with Art Deco-inspired metal that catch the last of the sunset.
A cast of new faces moves through the house like film stills, each frame lit by late-day gold. The result is a quiet tribute to Hollywood mythology that refuses to look dated.
