Balmain unveils Spring/Summer 2015 Campaign, starring Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober, photographed by Mario Sorrenti. The campaign takes further the Balmain Army concept initiated by Rousteing last season.
“Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!”, says Olivier Rousteing.
Creative Direction by Pascal Dangin. Hair by Bob Recine. Make-up by Lucia Pieroni.
