Carey Mulligan steps into the Prada universe for Spring/Summer 2025, channeling different personas that capture the brand’s layered identity. Photographed by Steven Meisel, she morphs from one character to the next—each transformation hinting at a new interpretation of Prada’s ever-evolving DNA. Mulligan, known for her nuanced performances, reveals the power of clothing not just as costume but as a force that shapes perception, challenging how we see both her and the house she represents.
The campaign riffs on Prada’s history of self-reinvention, echoing its 2021 Feels Like Prada project, now reimagined as “Acts Like Prada.” It takes the idea of performance beyond the stage, folding it into everyday life. Instead of a single role, Mulligan takes on many—each one distinct, each reflecting a facet of Prada’s eclectic vision. Miuccia Prada and Raf Simons, continuing their collaborative momentum, anchor this concept in the label’s forward-looking ethos, where style and substance collide.
Fashion here becomes a tool of possibility. Mulligan’s shape-shifting presence reaffirms that clothes can alter mood, posture, perspective. One moment she’s all poise, the next she’s a different kind of cool—tough, playful, refined, sometimes all at once. There’s a nod to modernity too. Prada’s recent focus on sustainability and responsible production underscores the idea that continual innovation isn’t just about aesthetics; it’s about the future.
What remains constant is Prada’s insistence on being in flux. Mulligan, instantly recognizable yet always fresh, embodies that duality. There’s a subtle tension between the familiar and the unexpected, reminding us that fashion—like people—thrives on change. Each scene is a window into a new life, a new fantasy, a new facet of a brand that refuses to be pinned down. And that’s what keeps Prada at the center of fashion’s conversation: it never stops moving.
