The Golden Globe-nominated actor is back in his Calvins and turning up the heat for Pride.
Calvin Klein is marking Pride Month with a new campaign featuring Golden Globe-nominated actor Cooper Koch. Koch, best known for portraying Erik Menéndez in Netflix’s “Monsters: The Lyle and Erik Menendez Story,” brings charisma and a sharp sense of style to the brand’s limited-edition Pride collection.
Shot by photographer Mert Alas, the campaign channels a vintage ’80s gym aesthetic with a bold, sensual twist. Koch poses on sculptural white forms against a vivid blue sky, echoing Calvin Klein’s legendary 1982 underwear ad featuring Olympic pole vaulter Tom Hintnaus.
The limited-edition collection—titled “This is Love”—puts a rainbow twist on Calvin Klein’s classic essentials, featuring graphic art by artist Marc Hundley. It spans an array of gender-inclusive pieces, from logo-printed briefs and bras to tees and tote bags, all in bright red, green and pastel hues of Pride.
Koch showcases the capsule’s highlights throughout the campaign, stripping down to Pride-logo boxer briefs and layering up with the brand’s signature white denim and tank tops. Each shot feels like a homage to Calvin Klein’s past, delivered with a distinctly 2025 energy.
This Pride campaign isn’t Koch’s first Calvin Klein outing—just last month he led the brand’s viral Icon underwear campaign (also shot by Mert Alas). The back-to-back campaigns have quickly cemented him as one of Calvin Klein’s favored new faces.
