New Gucci’s Marina Chain Jewelry Campaign

The latest jewelry advertising campaign from Gucci, spearheaded by Creative Director Sabato De Sarno in his initial project for the brand, features Daria Werbowy wearng items from the Marina Chain collection. It was artistically rendered by the renowned photographer David Sims. The campaign is a homage to Sabato’s initial entry into the fashion sphere and marks his inaugural endeavor at Gucci.

The Marina Chain collection, recognized by its unique design, reminiscent of an anchor’s chain, was first presented in the late 1960s as a bracelet. Since its inception, it has made numerous appearances, symbolizing a vital piece of Gucci’s legacy and becoming a staple in the brand’s jewelry portfolio.

For this campaign, Daria and David collaboratively brought forth an elegant representation, shot at the Chateau Marmont in Los Angeles. It reflects Sabato’s conceptualization of a narrative that progresses organically yet retains profound significance.