House ambassador Ana de Armas headlines Louis Vuitton’s campaign, unveiling 110 one-of-a-kind pieces.
Louis Vuitton has revealed its Virtuosity High Jewelry Collection in a new campaign fronted by House ambassador Ana de Armas and lensed by Sølve Sundsbø. The images focus on clean lines and close-up detail, letting de Armas act as both narrator and custodian of the Maison’s latest statement in precious stones and polished metals.
Comprising 110 singular pieces arranged over twelve themes, Virtuosity is split into two parallel worlds: Mastery and Creativity. The first highlights technique—stone setting, articulation, and the extreme precision that has long defined Louis Vuitton’s ateliers. The second world widens the lens, framing design ingenuity through unexpected silhouettes that echo the Maison’s travel heritage.
Sundsbø’s photographs hinge on contrasts—hard-edged reflections against skin, light against shadow—turning each necklace, bracelet, and ring into a study of proportion and scale. The campaign’s restrained palette keeps attention on the workmanship: diamond marquetry, vivid coloured gems and the tiny LV signatures that surface only on a second look.
Louis Vuitton says the project reflects its core values, offering an invitation to start exploring how advanced technique can meet imagination in fine jewellery. Digital roll-out begins across the brand’s platforms on 5 June; print placements land from 22 June.
