Balenciaga just whisked us back to the thrill of the front row. In its latest campaign for the revamped “Le City” bag, the brand zeroes in on those electric pre-show moments—sneaking glances at phones, exchanging hellos with fashion’s finest, and striking poses that seem effortlessly chic. Captured through the lens of Lauren Greenfield, the campaign bottles that unmistakable fashion week buzz.
The cast reads like a who’s who of style trailblazers: Devon Lee Carlson, Paloma Elsesser, Camille Charrière, Justine Skye, Dixie D’Amelio—the list goes on. Each brings their own vibe, pairing the “Le City” bag with pieces from Balenciaga’s past and present collections, showing off its timeless appeal.
First introduced in 2001, the “Le City” bag returns with fresh upgrades. We’re talking a meticulous 25-panel construction, buttery lambskin, and a removable shoulder strap that adds a dose of versatility. Available from mini to large sizes, it comes in hues like Petal Pink, camel, classic black, vibrant green, and crisp white.
This campaign isn’t just about a bag; it’s a nod to Balenciaga’s knack for blending nostalgia with what’s next. As the brand continues to shape the fashion narrative, the “Le City” bag stands out as a piece that’s both a throwback and a statement.
Dive into the campaign visuals and get the full scoop on the “Le City” bag over at Balenciaga’s website. It’s the comeback accessory that’s sliding right into our wish lists.
