Erdem Moralioglu, celebrated for his romantic silhouettes and intricate detailing, steps into a new realm with the introduction of The Bloom bag collection for Pre-Spring 2025. This marks his inaugural venture into handbags, translating his signature language of modern femininity into a tactile accessory.
Crafted meticulously by artisans in Italy, The Bloom bag is more than an accessory—it’s a narrative brought to life. The focal point is a sculptural flower-bud handle, forged from hammered brass with a subtle gold sheen. This piece is created using lost wax casting, a traditional technique often reserved for fine jewelry, underscoring Erdem’s commitment to time-honored craftsmanship.
“The Bloom bag embodies the essence of the women and muses who’ve always inspired my work,” Erdem shares. “It’s a culmination of my lifelong fascination with florals and the stories they tell.”
The bag’s body offers a soft contrast to its structured handle, featuring an unstructured silhouette in supple calfskin leather or plush velvet, lined with suede for an added touch of luxury. Available in two sizes—the versatile medium and the elegant mini—the collection caters to both day and evening ensembles.
The medium size comes in khaki green and black calfskin leather, complete with a detachable leather strap for adaptability. The mini version is offered in cream and black calfskin leather, as well as rich black velvet, each accompanied by a removable gold-finish chain strap.
Erdem’s expansion into leather goods is a natural progression, extending his brand’s ethos into new territory. The Bloom bag encapsulates his dedication to beauty, craft, and the poetic narratives that have always defined his collections. It’s not just a bag; it’s a wearable piece of art that resonates with the grace and poise of the Erdem muse.
