A sugarcoated capsule of pastel swimwear and Y2K-ready knits lands ahead of summer.
Frankies Bikinis returns to its hyper-feminine aesthetic with The Sundae Shop, a tightly edited collection of pastel swimwear and sugary-soft ready-to-wear, landing just as summer wardrobes start shedding layers. The lineup leans into the brand’s signatures—low-slung cuts, mixable textures, and candy-colored palettes—with shades like “Honeycomb,” “Blue Vanilla,” and “Cherry” stamped across Italian swim fabric and featherweight knits. From triangle bikinis to cropped cardigans, every piece is built for maximum visibility—on the beach, at the party, or in your feed.
The brand’s strength lies in its ability to read the cultural temperature and respond with pieces that feel both styled and easy. This time, the textures do the talking – shiny swimwear paired with terry cloth, sheer ribbed knits cut into post-shower lounge sets, and ruched skirts that double as beach wraps or full outfits.
Fresh off a string of high-engagement drops, including a buzzy Western-themed collab with Bella Hadid and a spring Cowgirl mini-collection, Frankies Bikinis is clearly building a rhythm. Each launch brings a new flavor, but the recipe stays the same — strategic nostalgia, photogenic fits, and a fast turnaround from preview to cart.
