Audemars Piguet has sparked a buzz on social media by hinting at an upcoming collaboration with contemporary artist KAWS. The luxury Swiss watchmaker took to Instagram with a cryptic video that has fans and collectors speculating about what’s to come.
In the short clip, a shadowy figure dons a craftsman’s apron emblazoned with the Audemars Piguet logo. As the scene unfolds, the figure peers through a foggy glass partition, only to be met by the unmistakable grey Companion character that has become synonymous with KAWS’s work. The Companion presses its hands against the glass, creating a moment that’s both mysterious and intriguing. The video concludes with both the Audemars Piguet and KAWS logos, accompanied by the caption “APxKAWS. Stay tuned.”
While details remain under wraps, the teaser suggests that the collaboration will prominently feature the Companion character. Given Audemars Piguet’s history of innovative designs and KAWS’s influence in the art world, the partnership promises to blend high craftsmanship with contemporary art.
Speculation is rife about the specifics of the collaboration. Many anticipate a special edition timepiece, likely a new take on the iconic Royal Oak model. Audemars Piguet has a tradition of artist collaborations that extend beyond watches, so an accompanying apparel capsule isn’t out of the question.
This isn’t the first time Audemars Piguet has ventured into the art scene. The brand has previously collaborated with artists and designers to create unique pieces that challenge traditional watchmaking norms. Teaming up with KAWS, known for bridging the gap between fine art and street culture, seems like a natural progression.
As the watch and art communities await more information, one thing is certain: this collaboration is set to make waves. Keep an eye on both Audemars Piguet’s and KAWS’s channels for updates on what could be one of the most talked-about partnerships of the year.
