The model’s curated wardrobe focuses on crisp neutrals, sleek silhouettes and an undoubtedly luxe attitude.
Kendall Jenner welcomes Spring 2025 as the face of FWRD’s newest campaign, ushering in the season with her signature brand of understated glamour. As FWRD’s creative director since 2021, Jenner has personally curated this edit with luxury essentials from Bottega Veneta, Saint Laurent, Alaïa, Victoria Beckham and The Row.
Lensed by Drew Vickers and styled by her longtime collaborator Dani Michelle, Jenner exudes easy, sun-soaked elegance in the campaign visuals. Each image sees the model moving through floaty dresses, body-skimming knits and crisp tailored pieces that embody breezy spring sophistication. The accessories echo the refined theme – minimalist heels, delicate gold jewelry and chic sunglasses in place of any overt flash.
Jenner’s Spring edit spans both storied houses and cult labels, resulting in a wardrobe of subtle contrasts. Bottega Veneta’s modern femininity and Saint Laurent’s polished edge bring gentle statements to the mix, while The Row’s pared-back silhouettes and Victoria Beckham’s sleek tailoring ground the selection in timeless ease. Alaïa’s signature sculptural flair nods to high-fashion drama, rounding out a capsule made to transition effortlessly from day to night.
In this campaign, Jenner weaves the narrative that a well-curated wardrobe can carry you from a city rooftop to a far-flung getaway with equal aplomb. It’s a continuation of the vision she honed in her previous FWRD projects; following her buzzed-about Summer 2024 edit, Jenner once again merges her personal style with the season’s prevailing mood.
Kendall Jenner’s Spring 2025 edit is now available to shop on FWRD’s website.
