Angelina Jolie redefines classic allure as she takes center stage in Tom Ford Beauty’s newest Runway Lip Color campaign. Photographed by the iconic duo Mert Alas and Marcus Piggott, Jolie captivates on a film set, seamlessly blending her on-screen magnetism with real-world sophistication.
In the evocative campaign video, she delves into character, poring over scripts and embodying the essence of timeless Hollywood glamour. Her lips, painted in the bold Scarlet Rouge (shade 16), become the focal point—a vibrant red that speaks to confidence and empowerment. The close-ups don’t just highlight a makeup choice; they tell a story of transformation and self-expression.
This partnership is a milestone for both the actress and the brand. As Tom Ford Beauty’s inaugural celebrity ambassador, Jolie brings a nuanced depth that mirrors the brand’s commitment to elegance and modernity. The Runway Lip Color collection, launched in September, features 18 shades—a blend of beloved classics and fresh tones—catering to a diverse spectrum of beauty enthusiasts.
Coinciding with this collaboration is the anticipation surrounding Jolie’s portrayal of opera icon Maria Callas in Pablo Larraín’s forthcoming film, Maria. The campaign subtly echoes themes from the film, exploring the layers of identity and the power of reinvention. Set to Dave Berry‘s haunting 1965 track “Strange Effect,” the video melds nostalgic elements with a contemporary edge, enhanced by the tactile ambiance of vintage film reels.
With Haider Ackermann stepping in as Tom Ford’s new creative director, the brand signals a fresh era of innovation while staying true to its refined roots. The campaign’s cinematic flair pays homage to Tom Ford’s own ventures into film, reminiscent of the storytelling depth in works like A Single Man and Nocturnal Animals.
Jolie’s presence is both dynamic and introspective. Candid moments of laughter contrast with scenes of intense focus—her red-manicured fingers poised in contemplation, a sharp cream blazer effortlessly draped over a sleek black bralette. It’s a visual narrative that captures strength, grace, and the multifaceted nature of modern femininity.
This fusion of Jolie’s enduring star power with Tom Ford Beauty’s luxe aesthetic creates a compelling dialogue that’s both current and timeless. Beyond promoting a lipstick shade, it invites viewers to embrace their own transformative journey—much like stepping into a new role or embracing a bold, new look.
