Louis Vuitton is upping its digital ante. To celebrate a year on Discord, the luxury giant is launching “Enigma,” an immersive gaming experience running from November 26 to 30. Guiding players through this virtual maze is Vivienne, the house’s charming mascot, who dishes out daily riddles and challenges.
Each day, participants will need to think strategically and collaborate to crack clues and progress in the game. It’s a fusion of fashion and tech, inviting the community to dive deeper into Louis Vuitton’s evolving digital world.
The brand’s foray into Discord last year wasn’t just a casual chat—it’s become a hub for innovation, education, and conversation. Louis Vuitton has used the platform to share insights, engage with fans, and even roll out Web3 initiatives that offer NFT holders exclusive content.
This digital venture isn’t coming out of left field. In 2021, Louis Vuitton launched “LOUIS THE GAME,” a nod to its storied founder wrapped in a gaming format. And let’s not forget Pharrell’s inaugural collection for the house, which featured a pixelated spin on the iconic checker print—a subtle wink to the digital age.
Feeling intrigued? You can register for “Enigma” now on Louis Vuitton’s Discord server. The grand finale and solution to the game will be unveiled on December 1. Consider this your invitation to join a fashion-meets-gaming journey that’s as stylish as it is interactive.
