The iconic pier is transformed with with banana yellow sunbeds, striped parasols, and two exclusive boutiques open through October 7 2025.
Jacquemus has landed at Monte Carlo Beach in full force as Simon Porte Jacquemus and Monte-Carlo Société des Bains de Mer launched a seaside takeover. The Beach Club’s legendary pier now bursts with the brand’s banana yellow and coconut milk white, punctuated by black stripes that nod to the La Croisière collection debuted earlier this year in Paris. Two boutiques have been installed in the heart of the club, offering an exclusive window into Jacquemus’s summer universe. The Pool Café now plays host to striped parasols and soft cushions that echo the same graphic language. Throughout the space, sunbeds and towels choreograph a vibrant dance under the Mediterranean sun.
Inside this sun-soaked narrative the details matter. On the pier, the sunbeds wear banana yellow like high-lighter strokes against the blue sea while parasols in coconut milk white and black stripes create a rhythmic pattern. Walls are adorned with drawings by Renoir and Matisse alongside carefully chosen furniture and books that whisper of Provence, paying homage to the designer’s roots. The transformation of the Deck and pool area—already home to the newly Michelin-starred Elsa restaurant and recently launched padel courts—now feels complete with a touch of Jacquemus signature whimsy.
Since unveiling Michelin-starred dining and upscale sports facilities, Monte-Carlo Société des Bains de Mer has been gently reinventing its storied resort, staying true to its DNA while embracing modern luxury. Jacquemus at Monte Carlo Beach will run through October 7 2025, with boutiques open daily from 10 a.m. to 7 p.m.
