In a surprising move, Peter Do has stepped down as creative director of Helmut Lang, the brand announced today. Do took the reins in March 2023 with ambitions to rejuvenate the storied label that has sought a fresh identity since its founder, Helmut Lang, departed in 2005.
His debut collection hit the runway in September 2023, drawing significant attention as the fashion world watched him reinterpret the brand’s minimalist legacy. The collection sparked mixed reactions, igniting conversations about the direction of the iconic house.
“I want to express my gratitude to my Helmut Lang team who have been integral in supporting my vision,” Do said in a statement, describing his role as an “opportunity of a lifetime.”
While steering Helmut Lang, Do also continued to cultivate his own label, launched in 2018, known for its sleek designs and contemporary edge.
As Helmut Lang looks ahead, the question remains: who will step in to shape the next chapter of this influential brand?
