Pucci steps into the winter season with the launch of the Iride Puffer Jacket, an ode to bold color and iconic print. Under the creative direction of Camille Miceli, the classic puffer takes on a new life, infused with Pucci’s unmistakable Iride pattern. Originally introduced in the 1970s, the Iride print evokes a kaleidoscopic iris, now reimagined in four eye-catching colorways that bring warmth and unmistakable Pucci flair.
The campaign, featuring rising model Alex Consani and shot by Johnny Dufort, captures the vibrant energy of the new puffer collection. Consani brings an effortless cool to the pieces, with the Iride Puffer Jacket standing as a beacon of stylish winter practicality. Miceli’s take on Pucci is as much about reviving the house’s heritage as it is about pushing it forward, and this piece does just that.
Available online and in select boutiques starting October 17th, the Iride Puffer is more than a jacket—it’s a statement of winter escapism through the Pucci lens, full of color, life, and unmistakable style.
Credits
Artistic Director: Camille Miceli
Model: Alex Consani
Photographer: Johnny Dufort

Stylist: Jacob K
Hair: Lukas Tramler
Makeup: Min Kim
Casting Director: Piergiorgio Del Moro
