The Thai actor is officially assuming his ambassadorship role after several years collaborating closely with the luxury brand.
Tawan Vihokratana, known widely as Tay Tawan, has been named Loewe’s latest brand ambassador. The announcement follows several years of close collaboration between the Thai actor and the Spanish luxury house.
Vihokratana previously featured in Loewe’s campaigns and events, including the brand’s attendance at Paris Fashion Week and several Asia-focused projects. “Collaborating closely with the brand has deepened my admiration for its artistry,” Vihokratana shared on Instagram.
This ambassadorship marks a significant milestone for Vihokratana, whose visibility in Asia continues to expand through roles in hit dramas like Dark Blue Kiss and 3 Will Be Free. His stylish presence and popularity across digital platforms further amplify Loewe’s global reach.
In joining Loewe, Vihokratana joins a select roster of ambassadors known for their distinct cultural impact. His first official appearance as ambassador is anticipated at upcoming Loewe presentations and events later this year.
