Donatella Versace, the iconic fashion designer who has helmed the Versace brand for nearly three decades, is stepping down as Chief Creative Officer, effective April 1, 2025. She will transition to the role of Chief Brand Ambassador, focusing on philanthropic efforts and global advocacy for the brand. This move marks a significant shift in the fashion industry, as Donatella has been instrumental in maintaining and evolving Versace’s bold and glamorous identity since the tragic death of her brother, Gianni Versace, in 1997.
Succeeding Donatella is Dario Vitale, formerly the Design and Image Director at Miu Miu, a subsidiary of the Prada Group. Vitale’s appointment is expected to bring fresh ideas and a revitalized vision to Versace. He expressed his honor in joining the brand and his commitment to contributing to its future growth. Donatella also expressed excitement about Vitale’s leadership, stating her confidence in his ability to see Versace through new eyes.
This leadership change comes amid reports that Prada is negotiating to acquire Versace from its parent company, Capri Holdings, for approximately €1.5 billion. Under Donatella’s leadership, Versace became renowned for its high-glamour designs and significant pop culture moments, including iconic outfits worn by celebrities such as Jennifer Lopez and Elizabeth Hurley. As Donatella steps into her new role, the fashion world anticipates how Vitale’s vision will shape the future of this legendary brand.
