Tommy Hilfiger Holiday 2024: Festive Elegance with Sofia Richie Grainge & Damson Idris
Tommy Hilfiger taps Sofia Richie Grainge and Damson Idris for its Holiday 2024 campaign, an effortlessly cool showcase of festive style that brings together two icons of fashion and culture.
Set against the backdrop of a cozy Los Angeles hotel, the campaign captures the energy of a holiday evening. It’s a party where Sofia and Damson cross paths, drawn to each other’s charm and the classic ease of Tommy’s designs. It’s all about the moments in between – that shared glance, the casual elegance that defines the night, wrapped in the warmth and vibrancy of the season.
Sofia Richie Grainge reflects on the spirit of the holidays: “It’s about embracing the magic, letting yourself get lost in it. Gift-giving is my way of showing love, and Tommy’s collection makes it easy – everything is timeless, elegant, effortless.”
Damson Idris, stepping into the festive spotlight, adds, “With Sofia, I had to bring my style A-game. The festive season is about choosing pieces that make you feel exceptional. With Tommy’s collection, it’s about making a lasting impression, whether you keep it cool or go bold.”
Tommy Hilfiger delivers all the essentials for the holiday season. From accessory-loaded gift guides – cozy knits, sharp outerwear, and winter staples – to ready-to-wear party pieces, the collection brings the classic American style to every moment of celebration. It’s polished without being fussy, relaxed but always intentional.
Sofia Richie Grainge, new mother and entrepreneur, continues to embody the American Dream with her sophisticated yet fresh take on style. For Damson Idris, it’s about natural elegance – keeping it classic and letting his London cool shine through. Together, they bring a global perspective to Tommy’s vision, proving that iconic style has no borders.
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