Dior has a new star on its roster. Tennis champion Zheng Qinwen just joined the house as a global ambassador, and she’s bringing a new kind of energy to the storied French label. At 22, she’s already made history as the first Asian player to clinch singles gold at the Paris Olympics. Fans call her “Queen Wen,” and the Women’s Tennis Association currently ranks her at number five, making her ascent impossible to miss.
Hailing from Shiyan in Hubei, Zheng picked up a racket at age seven. By 2019, she was on the professional circuit, quickly drawing attention for her fearless style of play. In 2022, she stunned at the French Open by dispatching a top-ten contender in the fourth round. A year later, she locked down her first WTA title in Palermo. The momentum continued through 2024: a finalist spot at the Australian Open, a successful title defense in Palermo, and a commanding takedown of world number one Iga Swiatek on the road to her Olympic victory in Paris.
Zheng’s banner year ended on another high when she captured the Pan Pacific Open in Tokyo. The WTA recognized her impact, nominating her for Player of the Year and celebrating her with Fan Favorite Singles, WTA 250 Best Moment, and Shot of the Year honors.
With all eyes on her next move, the new Dior face squared off against Ukraine’s Elina Svitolina in an exhibition match in Melbourne ahead of this season’s Australian Open. Her alliance with Dior comes as the maison, under Maria Grazia Chiuri, continues to spotlight visionaries—think Jisoo of Blackpink and Anya Taylor-Joy—who reflect the brand’s modern spirit. Expect Zheng Qinwen to bring her confident stride and fierce serve to this famed fashion house in a way that feels very right now.
