Louis Vuitton‘s Men’s Spring-Summer 2025 Pre-Collection makes a bold entrance with a whimsical short film set against the backdrop of a fictional dog show. Blurring the lines between heritage emblems and modern flair, the campaign playfully reimagines symbols of regency and pedigree.
In this imaginative showcase, awards and accolades mirror the collection’s standout pieces—embroidered crests, letterman jackets, and pinned ribbons—all crafted with impeccable attention to detail. The film’s participants navigate the competitive canine arena with a wink and a nod, subtly challenging traditional hierarchies while embracing them with style.
The dynamic between the earnest dog trainers and their charismatic furry companions adds a layer of humor and charm. Serious athletic attire meets fine tailoring, all underscored by an eye for the absurd. This interplay creates scenes where both man and mascot command attention, each eager to make their mark.
Since Pharrell Williams took the helm as Men’s Creative Director, Louis Vuitton has been infused with a fresh, innovative spirit. This collection continues that trajectory, weaving classic symbols into the fabric of contemporary fashion. It’s a conversation between the established and the avant-garde, inviting everyone to step forward with confidence and a touch of whimsy.
