After its collaboration with Minecraft, which saw the first immersive projection of Lacoste in a virtual world: Croco Island, Lacoste is taking a new step forward with the launch of its first Web 3 experience, UNDW3 (pronounced underwater).
For this interaction, A.P.C. invited prestigious French house Lacoste and its crocodile on a play date. Since 2018, Louise Trotter, Lacoste’s Artistic Director, has propelled a new wave of sophistication and modernity into the crocodile brand.
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.
Bold, committed, entrepreneurial, passionate about fashion and founder of lifestyle brand EleVen, tennis champion Venus Williams embodies all the ambitions of the new fashion-sport silhouette created by Louise Trotter.