Irreverence: a way of looking at familiar things in unfamiliar ways, breaking rules and disrupting tradition. Inspired by a new era of self-expression and a subverted take on traditional dressing codes, an irreverence for what is meant to be, and disregard for the conventions established by history are affirmed.
Kaia Gerber stars in the new season’s campaign, channeling the collection’s energy through sharp silhouettes such as patchwork graffiti print dresses and a black sequined mini, worn with heavy chain jewelry and chunky platform boots.
The ice blond beauty Irene Hiemstra is photographed by the brilliant Craig McDean for Ports 1961 S/S 2014 campaign. Captured in a white summery dress signed the Canadian luxury ready-to-wear brand in a somewhat artistic environment..