The Coach Foundation’s ‘Dream It Real’ Initiative Announces Commitment to Support 5,000 Students

The Coach Foundation announced its commitment to support 5,000 students with scholarships through non-profit partners by 2025 as part of its global Dream It Real initiative. This commitment is the latest endeavor in the foundation’s ongoing mission to help break cycles of inequality by empowering the next generation to reach their full potential through higher education.

To reach 5,000 scholarships by 2025, the program will partner with non-profit organizations around the world that are working to drive equity in educational opportunities for all young people. In the United States, the program will support students from underrepresented communities by granting them four years of continued scholarship and mentorship through non-profit partners including The Opportunity Network and Bottom Line. Dream It Real’s global reach includes parallel programs in North America, China, Japan, and the United Kingdom.

To mark this auspicious moment, Coach is celebrating its first Dream Week from August 9 to August 16 with 5 percent of sales in North America—up to $1 million—donated to the Dream It Real Fund and 5 percent of sales in the United Kingdom—up to $150,000—donated to the UK Youth charity. Customers in store can also personalize Coach bags with limited-edition Dream It Real motifs made in collaboration with six artists, inspired by the stories of Dream It Real students.

“We are proud to announce our commitment to providing 5,000 scholarships with our first Dream Week, a renewal of our dedication to help support the next generation as they pursue their passions and help break cycles of inequality,” said CEO and Brand President of Coach Todd Kahn. “Realizing dreams is incredibly important to us at Coach, going back to our earliest days as a small, family-run workshop in New York City. Today, we believe in the power of dreams to not only enable each of us to become our best selves—but to help make the world a better place, dream by dream.”

Since the launch of Dream It Real in 2018, Coach and the Coach Foundation have donated over $20 million in financial and product donations as part of the program’s mission focused on scholarship, mentorship, and opportunity for young people from underrepresented communities around the world.

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