Anna Ewers by Steven Klein for B.Balenciaga Fragrance

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Steven Klein frames model hotshot, Anna Ewers for Balenciaga’s fall/winter 14-15 fragrance, B.Balenciaga. The French fashion house, Balenciaga releases a new fresh scent for women with essences from violet, iris, cedar, lily of the valley, edamame accord, ambrette seeds, cashmeran wood and green leaves accord. It is the first fragrance to get released with Alexander Wang as the helm of the brand and will debut in October, later this year.

Anna Ewers, who is already a familiar face to Wang’s own label, is now taking on Wang’s left hand, Balenciaga for the launching of B Balenciaga. Captured by Klein whilst leaning on a table in a seductive manner, Ewers is graced in bracelets, one on each arm and a sheer black veil. Accompanied by the B Balenciaga’s strikingly shaped bottle, which embodies a bold and young feel, Ewers looks graceful and chic whilst taking part of Steven Klein’s effortless black & white lensing of the new scent.

Text by Marija Filipova