In the Spring of 2024, Casablanca transported us into an avant-garde realm where the elegance of Parisian chic meets the vibrant pulse of African heritage, unveiling a collection that stands as a beacon of contemporary fashion yet deeply rooted in historical richness. The campaign, a vivid tableau that pays homage to Africa’s cinematic golden era, encapsulates the brand’s commitment to crafting narratives that bridge continents and cultures.
At the heart of this campaign is the collaboration with renowned photographer Jordan Hemingway and movement director Meshach Henry, whose collective genius has birthed a series of images reminiscent of a bygone era’s cinematic grandeur. The campaign’s imagery, shot in the historical Paris movie studios, evokes the nostalgia of mid-twentieth-century African cinema, while infusing it with a modern twist that is quintessentially Casablanca.
The choice of models, including Maty Fall and Mumin Jangani, dressed in ensembles styled by Ola Oluebiti, redefines traditional cinematic icons with a contemporary and inclusive vision. This casting not only celebrates diversity but also reinforces Casablanca’s ethos of reimagining the past to inspire the future.
The visual feast is further enriched by the masterful contributions of art director Rashid Babiker, hair stylist Karim Belghiran, makeup artist Anne Sophie Costa, nail artist Cam Tran, set designer Olivia Aine, lighting designer Quentin Ameziane, and casting director Holly Cullen. Each element, from the meticulously styled hair and makeup to the strategically designed sets, converges to create an immersive experience that captures the essence of Casablanca’s Spring 2024 Campaign.
Under the creative leadership of Charaf Tajer, Casablanca continues to redefine luxury fashion by merging cultural narratives with innovative design. This collection is not just a display of exquisite craftsmanship but a testament to the brand’s ongoing dialogue between the past and the present, the local and the global.
As Casablanca carves its path forward, the Spring 2024 Campaign stands as a testament to the brand’s visionary approach, one that respects heritage while boldly stepping into the future. It’s a celebration of diversity, creativity, and the enduring power of storytelling in fashion.
Credits:
- Creative Director: Charaf Tajer
- Photography: Jordan Hemingway
- Art Director: Rashid Babiker
- Styling: Ola Oluebiti
- Models: Maty Fall, Mumin Jangani
- Hair: Karim Belghiran
- Makeup: Anne Sophie Costa
- Nails: Cam Tran
- Set Design: Olivia Aine
- Lighting Designer: Quentin Ameziane
- Casting Director: Holly Cullen
- Movement Director: Meshach Henry
