In the latest CHANEL Spring 2024 campaign, the legendary fashion house invites us to a rendezvous with heritage and modernity, set against the idyllic backdrop of the villa Noailles. This season, CHANEL returns to a locale imbued with history and artistic fervor, where the bonds of friendship and a devotion to the avant-garde have flourished for decades. Photographers Inez & Vinoodh, known for their distinct narrative vision, have captured the essence of this campaign in the villa’s sun-drenched gardens and the intimate pink room, showcasing a series of images that blur the lines between the architectural majesty of the villa and the inherent elegance of CHANEL.
This campaign is more than just a presentation of fashion; it’s a celebration of an enduring relationship with the villa Noailles, a modernist marvel designed in 1923, and a testament to the shared values of innovation and cultural patronage. As we mark the centennial of the villa’s construction, CHANEL’s creative director Virginie Viard pays homage not only to its architectural beauty but also to the spirit of creativity and camaraderie that the villa has always fostered.
Featuring Rianne Van Rompaey and Riley Keough, two women who epitomize the CHANEL ethos of elegance and artistry, the campaign unfolds like a day in the life at the villa. From leisurely mornings to nights of freedom, each image is a dialogue between the collection and the villa’s landscape, with Van Rompaey and Keough bringing a modern interpretation of sophistication and bold integrity.
This collection, deeply inspired by the villa’s architectural and historical essence, features a vivid array of textures and patterns. From graphic checks and bold stripes that echo the villa’s modernist lines to vibrant floral prints that pay tribute to its lush gardens, each piece in the collection is a nod to the villa’s legacy. Rianne Van Rompaey dazzles in a spectrum of ensembles, from neoprene suits rich in color and pattern to elegant lace coats and sequined skirts. Riley Keough, meanwhile, embodies the spirit of the villa with sparkling accessories and dresses that reflect the elegance and nonchalance synonymous with CHANEL.
As we look forward to the collection’s arrival in boutiques in March 2024, this campaign stands as a reminder of CHANEL’s unwavering commitment to celebrating the confluence of art, history, and fashion. It’s a narrative that reinforces the brand’s position at the forefront of the industry, continually inspired by the past yet always pushing towards the future.
