For Fall Winter 2023, the House presents a new campaign starring Vittoria Ceretti, Aboubakar Konte and Brando Erba, captured in Milan by photographer David Sims. The imagery and film are set against a distinctive green backdrop with an elevator, reminiscent of the set of the women’s FW23 fashion show in February. The new campaign showcases a series of signature silhouettes in ready-to-wear and accessories drawn from recent eras of the House and spotlights the latest archival reprisal – the Gucci Horsebit Chain bag.
First introduced twenty years ago in Tom Ford’s Fall Winter 2003 collection, the new bag is defined by a maxi version of the iconic Horsebit, re-contextualizing the legacy hardware first conceived by Aldo Gucci in 1953 as a loafer embellishment. Updating the original with a double shoulder strap, the new Horsebit Chain bag debuts in padded leather, shearling, crystal, and contrast-leather variations. In the Fall Winter 2023 campaign, Vittoria Ceretti suggests new ways to wear the bag—carried by hand, on the shoulder, or as clutch, highlighting how the design encompasses the beauty of a style so representative of a certain era and yet always contemporary.