The Story of Sabato De Sarno and Gucci’s Reinvention

Gucci is set to captivate the fashion world with the premiere of “Who is Sabato De Sarno? A Gucci Story,” a documentary that offers a deep dive into the creative journey of Sabato De Sarno, the brand’s newly appointed Creative Director. Directed by the acclaimed duo Ariel Schulman and Henry Joost, this 20-minute exploration, narrated by Paul Mescal, will make its debut on the Mubi platform on March 15, 2024.

Who is Sabato De Sarno? A Gucci Story
“Who is Sabato De Sarno? A Gucci Story”

The documentary delves into the intricacies of De Sarno’s first collection for Gucci, presenting a narrative that goes beyond the glitz and glamour of the fashion runway. It highlights the importance of collaboration, showcasing the synergy between De Sarno and his team as they bring his vision to life. Through this intimate portrayal, viewers are invited to witness the dedication and collective passion that drive the creative process at Gucci, offering a unique look at the fashion industry’s inner workings.

“Who is Sabato De Sarno? A Gucci Story” not only captures the essence of Gucci’s allure but also introduces audiences to the man behind the brand’s latest evolution. The film provides an exclusive glimpse into De Sarno’s personal journey, his inspirations, and his aspirations for Gucci’s future, presenting a fresh perspective on the challenges and triumphs of fashion design.

In a move to bring this cinematic journey to a wider audience, Gucci will host screenings in major cities worldwide following the online premiere. Additionally, starting April 3, an enhanced edition of the documentary will be available on Apple Vision Pro, marking a first in the fashion and luxury sector. This version offers an immersive viewing experience, allowing fans to delve even deeper into the world of Gucci Ancora. Moreover, in a unique collaboration with Air France, the film will be featured on all flights throughout April, extending its reach to an international audience.

“Who is Sabato De Sarno? A Gucci Story” is more than just a documentary; it’s a testament to the power of creativity and collaboration in the fashion industry. As Gucci embarks on this new chapter, the film stands as a celebration of the brand’s enduring legacy and its bold leap into the future under De Sarno’s guidance.

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