Sabato De Sarno

December 6, 2024
Gucci’s Gift Campaign: Featuring Jessica Chastain, Kendall Jenner, Dakota Johnson, and More
Gucci unwraps its new holiday campaign, envisioned by Creative Director Sabato De Sarno.
December 3, 2024
Gucci Honored at British Fashion Awards for ‘We Will Always Have London’ Campaign
Gucci's 'We Will Always Have London' campaign earned a Special Recognition Award at the 2024 British Fashion Awards.
November 19, 2024
Gucci Announces Three Unified Shows for 2025
Gucci is gearing up for a game-changing 2025 with three unified shows that bring Creative Director Sabato De Sarno's evolving vision to the forefront.
October 21, 2024
Gucci Returns to Florence for Cruise 2026
Gucci's heading back to its roots. On May 15, 2025, the House will launch its Cruise 2026 collection in Florence—the birthplace of the brand. Creative Director Sabato De Sarno is taking Gucci back to where it all began in 1921
October 14, 2024
The Loafer Since 1953: Gucci’s Latest Campaign with Pietro Castellitto
Gucci’s Horsebit 1953 loafer is back in the spotlight, and this time, Pietro Castellitto steps into its storied shoes. Directed by Sabato De Sarno, the new campaign continues Gucci’s evolution of an icon..
October 10, 2024
Gucci’s “We Will Always Have London” Campaign Captures the City with Nan Goldin
Gucci introduces "We Will Always Have London," a fresh campaign under Creative Director Sabato De Sarno that highlights the Gucci Blondie bag and the Cruise 2025 collection.
September 23, 2024
Gucci Spring 2025: Sunset Hues and ’60s Silhouettes
Gucci's Spring 2025 show wasn't just about fashion—it was a journey through color and time. Starting from pristine white and culminating in the signature Gucci Rosso Ancora, each room offered a unique, fleeting experience.
August 9, 2024
Gucci Presents the Fall Winter 2024 Campaign and New B Bag
Gucci’s Fall-Winter 2024 women’s campaign moves away from the abstract as Sabato De Sarno shifts the focus to an intimate dialogue between clothing and the individuals who wear them.
June 11, 2024
A New Era of Expression: Gucci Fall Winter 2024 Men’s Campaign
Gucci's latest Fall Winter 2024 men's campaign marks a captivating debut from Creative Director Sabato De Sarno, weaving a narrative of identity and self-expression through fashion.
April 26, 2024
La Dolce Vita: Gucci Lido’s Ode to Italian Summers
Gucci Lido captures the quintessence of an Italian summer with its latest offering, a fresh, modern collection that effortlessly translates the laid-back elegance of Italy's beloved beach clubs.
March 19, 2024
Kingsley Ben-Adir and the New Chapter of Gucci’s Classic Loafer
The campaign, enlivened by the striking presence of British talent Kingsley Ben-Adir, is a study in minimalism, where the narrative is conveyed through relaxed, yet poignant portraits.
March 15, 2024
The Story of Sabato De Sarno and Gucci’s Reinvention
Gucci is set to captivate the fashion world with the premiere of "Who is Sabato De Sarno? A Gucci Story," a documentary that offers a deep dive into the creative journey of Sabato De Sarno..
March 14, 2024
Gucci’s Design Ancora: Redefining Iconicity at Milan Design Week 2024
In an exciting fusion of tradition and contemporary flair, Gucci is set to unveil "Design Ancora" at their prestigious Via Montenapoleone flagship store, timed perfectly with Milan Design Week 2024.
September 22, 2023
Gucci Spring Summer 2024
On September 22, a refreshing transformation graced the Gucci brand, as Sabato De Sarno unveiled his inaugural spring 2024 collection for the renowned Italian label..

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